{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most deluxe brand names drive exposure via social media advertising and marketing, celebrity collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary products have not transformed a lot in decades; it does not have TikTok, and doesn't